Different types of Digital Marketing in Nepal and how to maximize it.
The demand for different types of digital marketing in Nepal has emerged as a result of change in customer’s behavior patterns. Digital marketing in Nepal was relatively ignored previously. Businesses were comfortable in their traditional approach. But the unexpected occurrence of the pandemic, which worsened in 2020 led Nepal to shut physical stores giving an immense rise to various digital marketing forms.
Today, everyone in Nepal spending more time on the Internet from online shopping, attending meetings to taking online classes. As a result, businesses sensed the necessity to enhance the marketing mechanism by using different types of digital marketing methods available.
In Nepal, various digital marketing techniques is implemented through popular platforms using SEO, social media platforms, content marketing, etc. Search engines like Google, as well as social media platforms like Facebook, Instagram, and LinkedIn are preferably used in Nepal for digital marketing. Using different types of digital marketing for your business provides a great chance to reach out to more customers
How can you track marketing campaigns?
Modern marketing depends on technology to evaluate the overall performance of a marketing campaign. This can further help guide future strategies and decision making. You can best define digital marketing platforms by breaking them down into two parts:
- Digital marketing
- Digital business platforms
Let’s see how closely these terms relate to one another.
What is Digital Marketing?
Digital marketing is the marketing that involves buying, selling, or promoting products or services using different digital platforms. Today almost every business in Nepal is using digital marketing to reach out to their prospects/customers.
Digital marketing helps to increase your brand’s visibility and compete on a local as well as on a global scale. Not limiting to that, it also enables your business to focus on your potential customers. Additionally, you can maximize leads, customers, and profit in general.
Constant increment in the usage of the Internet has overshadowed the use of offline or traditional marketing. Marketing is the means to connect with the right customers at the right time. That implies you must know where your target population spends most of their time, i.e., the Internet.
Do you think creating a website or social media pages is enough for your business growth? Not exactly. You must make proper use of digital marketing sources for its growth and development. Here are some of the digital marketing techniques that you shouldn’t ignore while running a business:
Types of Digital Marketing in Nepal
- Social Media Marketing:
Social media is a web network that allows people to connect with other people from any place at any time. You can create a post and share it with anybody around the world.
Proper use of social media as a form of digital marketing can give you more. According to the report by domestic social media agencies, there are 9.8 million active Facebook and Instagram users in Nepal. From this stat, you can analyze how incredibly social media can work in driving online traffic to your website.
- Search Engine Optimization (SEO):
Getting traffic and leads to your website is not an easy task. Especially when you don’t know much about SEO tactics. The purpose of SEO is to drive most of the visitors to your website. This helps it appears on the first page of the search engine. When you create SEO driven content, you have high chances of ranking on the top of the Google page.
For example, using keywords on your website that are frequently searched by visitors to look for any product/services allows your content to appear at the top. Similarly, more visits on your website creates a good impression on search engines and helps to rank at the top of the page.
This is the main reason why the majority of the companies in Nepal have started involving in digital marketing activities in recent years by hiring a specialist.
Even in Nepal businesses are making unique taglines for their brands to grab more attention and increase visibility.
- Content Marketing:
Content is something that helps you catch viewers' eyes regarding your brand and business through online medium. Creating creative and informative content whether text, video, ad banners, images, or others enables people to enhance interest in your brand.
- PPC advertising:
One of the most effective types of digital marketing in today’s time is undoubtedly Pay Per Click (PPC). It is a great technique to get the perfect results where business ads appear at the top of the search result page that drives a massive number of traffics.
If you are looking for instant boosting, then Google ads would be the best choice for your business where you pay money to rank your website at the top of the search result page.
The purpose of adding the PPC tactic is that it is cost-effective. How? In this digital marketing technique, you pay only when someone clicks on the advertisement. PPC is of different types and you can choose from the available options depending on your convenience.
Here’s the list:
- Search ads: When consumers are searching for a product, if an ad is relevant to that search, then it will most likely appear. Such ads have a higher chance of getting clicked.
- Social media ads: Social media ads are the best ways to show your business presence online. Posting ads on social media platforms like Facebook, Instagram, Twitter, Quora, Pinterest, LinkedIn, etc helps you get exposure to a huge number of audiences. You can also choose to run ads depending on age group, interest, sex, and so on to target potential customers.
- Shopping ads: Google shopping ads appear on the search engine and in your partner website where your products and services are displayed. When you use relevant keywords, these ads are most likely to pop up along with a high possibility of getting clicked. To run such ads, you need to mention location, bid amount, daily budget, inventory filter, campaign, etc.
- Display ads: Display ads are basically graphical ads that pop up on Google partner’s website when users use the keyword that matches sites. However, there are certain criteria that need to be fulfilled to get your ad copy approved. Apart from that, it is a great strategy for increasing brand awareness.
- Gmail sponsored promotion: These ads seem to appear on your Gmail mailbox where you get emails stating offers, coupons, ad copy, and so on. In this ad process businesses get charged with every click.
- Local service ads: If you are going to target local markets, you must go for local service ads. By using a specific zip code, city code, estimating a budget, etc. you will be able to run ads focusing on local services like technicians, garage door companies, electricians, and others.
- Instream ads: Instream ads are those ads that appear on YouTube and cannot be skipped. Such ad requires a target location along with relevant keywords. They can be used at the targeted places and plays a vital role in finding potential clients.
Search engines like Bing, Google, etc. manage PPC ads and social media sites control social media ads. But the charges are made based on Cost Per Click (CPC) and impression.
- Affiliate marketing:
Affiliate marketing is taking all over the market especially in sales-related activities. In this marketing, online retailers pay commission to an outsider website for driving traffic or sales.
Today, it is also getting limelight in the Nepalese market. Mostly because, in this kind of digital marketing, you make payment only when you get a lead. Daraz, Sasto Deal, Hamro Bazar, etc are popular examples of affiliate marketing that are significantly conquering the sales market.
- Email marketing:
Email marketing is a direct form of marketing. Here, you send emails with the purpose of attaining more customers or getting a grip on existing ones. You can also use it to create a bond with them.
Even though different forms of marketing tactics have emerged over time, email marketing is still relevant and continuing to grow. With email marketing, you are more likely to get a great return on investment.
For instance, when you spend $1 on email marketing, you can anticipate an average return of $32. This is how it works although your business might require patience and continuous hard work to top the chart.
- Mobile marketing:
Mobile marketing is the most efficient way to reach your target audience. Majority of Nepalese are spending more time on mobile phones these days. Business should leverage this to drive more traffic to the websites than laptops or tablets.
Creating mobile-friendly advertisements and applications with the best user experience will leave a good impression on them.
We’ve seen a number of digital marketing techniques and how they work. With the world going digital, numerous companies and brands in Nepal are opting to take their businesses online. However, only having a digital presence is not enough. You must be well-versed with a majority of these digital marketing techniques to make your business a success. Furthermore, the competition is huge in the market. Hence, companies must use multiple mediums of digital marketing to earn a great return on investment.
Reference:
1. https://hansikar.com/digital-marketing/